The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on at SoulCycle, and more!
Here's a peek at what we cover in this episode:
[00:05:11] - Namita gives us a peek into her career background - starting in fashion at Ann Taylor, ShoeDazzle, and NastyGal, then…
The skinny
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