How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.
About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town &…
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