Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels.
Here's a peek at what we cover in this episode:
[00:02:20] - Kiki walks us through her nonlinear career journey starting in the…
The skinny
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