Dig Inn’s Recipe for Community, Loyalty, and Storytelling | Jessica Serrano, CMO
Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. Dig Inn is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C.
Key Takeaways:
// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your brand.
// Local marketing requires research of the target community – observe the…
The skinny
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