Turning Customers into an Engaged Brand Community | Jess Druey of Whiny Baby
In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that’s not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she’s used to introduce Whiny Baby to the market, and how she fosters connection both online and in person.
We also explore the concept of “connection-based consumption” and why community is at the heart of Whiny Baby’s mission. Whether you’re a wine lover, a brand builder, or someone…
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