What Gen-Z Considers Entertainment (+ The Formula for Engaging, Short-Form Content) | Michael Vito Valentino of NowThis
I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We discuss the serialized content approach Michael and his team are taking at NowThis and how it’s paving the way for brand loyalty with Gen-Z females. Additionally, we explore the evolving role of brand integrations in a crowded landscape and how brands can authentically embed themselves into cultural conversations.
Key Takeaways:
// Niche is the new mainstream. There’s heavy…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.