Rewind: How to Build Your Brand Marketing Strategy | Deven Machette of Betty Buzz
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz:
In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.
Here's a peek at what we cover in this episode:
[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as…
The skinny
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