The Press Release Is Dead — Here's What's Actually Working in PR Right Now | Mady Lanni of Manychat
In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat — the social media automation platform powering those viral "comment to get the link" moments you see across Instagram and TikTok every day. Mady's path to PR wasn't linear (criminal justice degree, anyone?), and that outside perspective has shaped a refreshingly sharp, social-first approach to a field that's rapidly changing. She gets real about the slow death of traditional newsrooms and what it means for brands still relying on press releases, why journalists are migrating from X to LinkedIn and how to meet them…
The skinny
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