Stop Designing for Yourself: DIBS Beauty Co-Founder on Customer Clarity and Retail Marketing | Jeff Lee
In this episode, we sit down with Jeff Lee, CEO and co-founder of DIBS Beauty, one of the fastest-growing color cosmetics brands in the country, now carried in over 1,300 Ulta Beauty doors with a product waitlist culture that generated 17K+ sign-ups before their mascara even launched. Jeff's path to beauty CEO is anything but conventional: Yale Law, Wall Street, Stanford MBA, Alex Rodriguez, and a co-founding partnership built entirely over Zoom. He breaks down what DIBS got right in the first six to twelve months, why your product doesn't have to be the most innovative — just the most…
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