Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025
Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture.
Key Takeaways:
// Create for discovery. Not your followers. Assume every viewer of your content doesn’t know your brand.
// Algorithms are rewarding relevance. Have a trend playbook to tap into ones that align with your brand.
// Stop tracking vanity…
The skinny
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