Shows / Marketing, Demystified The Podcast
Marketing, Demystified The Podcast
Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts…
Episodes
Marketing, Demystified The Podcast110: Zero-Click Marketing: Earning Customers Without the Click
More than half of Google searches now end without a click. Social platforms reward content that keeps people on the platform. And AI platforms are answering…
Marketing, Demystified The Podcast109: LinkedIn & AI Search: How to Get Your Social Content Cited
LinkedIn is one of the most-cited domains for professional queries in AI search. So when a buyer asks an AI tool who to consider in your space, what your team…
Marketing, Demystified The Podcast108: Your B2B PR Strategy for AI Search Visibility
Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my…
Marketing, Demystified The Podcast107: Hybrid Marketing 101: Why Digital Alone Isn’t Enough
Most businesses run digital and physical marketing like they're two completely different jobs, different budgets, different teams, no real connection between…
Marketing, Demystified The Podcast106: The Growth-Purpose Connection (& Why Mission-Driven Marketing Is Over)
Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand. Ron Tite argues that true corporate purpose…
Marketing, Demystified The Podcast105: From Keywords to ChatGPT: The Wild Evolution of Search
Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to…
Marketing, Demystified The Podcast104: Talent as a Growth Strategy: How to Hire and Scale the Right Team in the Age of AI
When we talk about growth, the conversation usually jumps straight to marketing and sales. But there's one lever that rarely gets mentioned, even though it…
Marketing, Demystified The Podcast103: Reddit Marketing Strategy: How To Build Trust & Earn Attention
When it comes to seeking, understanding, and engaging with the people you want to reach, there are few tools as effective as Reddit. And with the rise of AI…
Marketing, Demystified The Podcast102: Customer Churn: How to Predict and Prevent It With AI
By the time a customer churns, the warning signs have usually been there for months, buried in a call, a support ticket, or a slower reply. But if you miss…
Marketing, Demystified The Podcast101: People-Generated Content: How to Build an Engine With Employees, Creators, and Customers
Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles. And that gap is only getting wider. A month ago, we talked to Josh Cons about the…
Marketing, Demystified The Podcast100: AI Content Workflow: The Five Layers Most Teams Are Missing
You've refined your prompts. You've trained the model. You've gotten rid of the obvious AI clichés. So why does your content still sometimes fall flat? A…
Marketing, Demystified The Podcast99: Frictionless Growth: Why Considering Identity Drives Conversion
Every consumer is secretly asking the same question when they interact with your brand: is this for someone like me? Most brands never think to answer it. And…
Marketing, Demystified The Podcast98: Founder Content: How to Turn Your Executive Team Into a Growth Lever
More and more companies are investing in founder content, and for good reason. As brand page reach declines, putting people front and center is becoming one of…
Marketing, Demystified The Podcast97: Customer Re-Engagement: How To Activate Dormant Users
You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent. Eventually, they stop…
Marketing, Demystified The Podcast96: How To Rank in AI Search: The Four Pillars of AEO
AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming…
Marketing, Demystified The Podcast95: Customer Advocacy: How To Turn Customers Into a Growth Lever
Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free. But…
Marketing, Demystified The Podcast94: The State of Marketing in 2026: Why Taste Matters More Than Ever
HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In…
Marketing, Demystified The Podcast93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI
Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed…
Marketing, Demystified The Podcast92: Building an Effective Video Strategy in 2026
Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video…
Marketing, Demystified The Podcast91: Why Storytelling Is Your Superpower in the Age of AI
Most people think AI is coming for writers and creatives first. But what if everyone's wrong? On this episode, host Jenn Mancusi talks with Joe Lazer, author…
Marketing, Demystified The Podcast90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch
Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups…
Marketing, Demystified The Podcast89: CRM Best Practices: Data Habits That Make or Break Your Pipeline
You set up your CRM. You got your team using it. So why does something still feel off? For many growing businesses, the CRM is up and running, but the data…
Marketing, Demystified The Podcast88: Product Marketing with AI: The Customer Insight That Powers Automation
AI is changing how product marketers work. But the strongest product marketers know that AI is only as good as the customer understanding underneath it. On…
Marketing, Demystified The Podcast87: How to Grow on LinkedIn Without Spending a Dollar on Ads
Most founders post on LinkedIn, see minimal traction, and quietly deprioritize it. The platform has a reputation for being hard to grow, especially for brand…
Marketing, Demystified The Podcast86: Vibe Eventing: The Event Strategy That Scales Energy
Most events end when the last attendee leaves. What if your event created energy that scaled, generating content, conversation, and momentum for weeks after?…
Marketing, Demystified The Podcast85: AI Video Marketing: Strategies, Tools, & What Actually Works
Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results…
Marketing, Demystified The Podcast84: M&A & Capital Planning: Preparing Your Business for Growth Events
Whether you're considering M&A, raising capital, or scaling rapidly, growth events put pressure on everything underneath. Most business owners find out they're…
Marketing, Demystified The Podcast83: ChatGPT for Marketing: Strategies, Shortcuts & Mistakes to Avoid
AI adoption has absolutely exploded, and yet most marketers are only scratching the surface of what's actually possible with these tools. On this episode, host…
Marketing, Demystified The Podcast82: How to Stand Out in an AI Marketing World with Mark Schaefer
More than a decade ago, marketers struggled to wrap their heads around social media. Now, AI is clearing the chessboard all over again. In this episode, host…
Marketing, Demystified The Podcast81: Why Voice Matters in Comedy... and in Marketing
Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand…
Marketing, Demystified The Podcast80: Brand Desire: Why Emotional Insight Is the Future of Brand Strategy
Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and…
Marketing, Demystified The Podcast79: Beyond The Checkbox: How To Connect With Diverse Audiences
What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of…
Marketing, Demystified The Podcast78: Maximizing Conference ROI: Strategic Moves for ESOMAR Congress (& Beyond)
Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually…
Marketing, Demystified The Podcast77: Brand Adolescence: Why Successful Brands Hit a Plateau
Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With…
Marketing, Demystified The Podcast76: Your First 100 Members: The Basics of B2B Community Building
Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down…
Marketing, Demystified The Podcast75: From 'Meh' to 'Must-Have': Marketing the Need Behind Your Product
Why do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos…
Marketing, Demystified The Podcast74: Branding From The Inside Out
Think your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the…
Marketing, Demystified The Podcast73: What Sales Teams Need from Marketing (And Why Most Get It Wrong)
Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what…
Marketing, Demystified The Podcast72: From Copycat to Category Leader: Creating Bold B2B Content
Is your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder…
Marketing, Demystified The Podcast71: From Confusion to Clarity: Why Your Brand Message Isn't Working
Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to…
Marketing, Demystified The Podcast70: The Agile Marketing Revolution: Why Enterprise Brands Are Ditching Traditional Campaigns
Is your marketing team moving fast enough for today's market? In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström…
Marketing, Demystified The Podcast69: Should you build or buy your marketing tech stack?
Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the…
Marketing, Demystified The Podcast68: Strategy First: Why Marketing Inputs Drive Successful Outputs
In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success…
Marketing, Demystified The Podcast67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands
Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence…
Marketing, Demystified The Podcast66: Marketing That Pays for Itself: Frameworks for Profitable Growth
Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by…
- Marketing, Demystified The Podcast
65: Brand as the Path to Revenue: Beyond the Fluff to Real Results
Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate…
- Marketing, Demystified The Podcast
64: Data-Driven but Human-Centered: Using Marketing Technology the Right Way
On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing…
Marketing, Demystified The Podcast63: The Evolution of LinkedIn: From Resume Hub to Revenue Generator
On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping…
Marketing, Demystified The Podcast62: The future of email marketing
Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is…
Marketing, Demystified The Podcast61: The six pixels of separation of digital connections
Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to…
Marketing, Demystified The Podcast60: Are we aligned on the brand strategy?
Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy. But when everyone is aligned, it…
- Marketing, Demystified The Podcast
59: Influencer Marketing: Partnering with the right voices to grow
Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka…
Marketing, Demystified The Podcast58: The human side of data: Creating marketing that resonates to each buyer
Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those…
Marketing, Demystified The Podcast57: Building Brands with Soul: How Human-Centric Marketing Drives Growth
On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI…
Marketing, Demystified The Podcast56: Transforming B2B Marketing Through Media Company Principles
When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged…
Marketing, Demystified The Podcast55: The best marketing funnel strategies to get appointments
Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages -…
Marketing, Demystified The Podcast54: From ignorable to irresistible: The art of email copywriting
Getting noticed in email inboxes can feel like trying to be heard at a rock concert. \We all know those emails that instantly get deleted or forgotten - and…
Marketing, Demystified The Podcast53: How to get real results from B2B PR
On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle…
Marketing, Demystified The Podcast52: The New Marketing Rules to Follow for Revenue Growth
What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few…
Marketing, Demystified The Podcast51: Showing Up Authentically: The Art of Genuine Connection in Marketing
On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically…