Latest / Marketing, Demystified The Podcast
90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch
Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups might hit your monthly quota, but they're not driving revenue.
A few months ago, we spoke with Colin Spector, Orum's SVP of Sales, about what sales teams need from marketing: qualified pipeline. Now we're hearing how the marketing team delivers.
On this episode, host Jenn Mancusi talks with Sarah Reece, Director of Demand Generation at Orum and former GTM leader at Sourcegraph and Red Hat.
Sarah breaks down what's wrong with traditional…
The skinny
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