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95: Customer Advocacy: How To Turn Customers Into a Growth Lever
Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free.
But nobody asked.
In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine.
Nick shares how to turn happy customers into active advocates, build a program that scales beyond testimonials, and create a path from simple reviews to case studies, referrals, and more.
If your customers love what you do but…
The skinny
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