Latest / Marketing, Demystified The Podcast
93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI
Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight.
But what if the new acronyms aren't actually new strategies?
On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it.
Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of…
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