89: CRM Best Practices: Data Habits That Make or Break Your Pipeline

Marketing, Demystified The Podcast · Apr 30, 2026 · 45m

You set up your CRM. You got your team using it. So why does something still feel off?

For many growing businesses, the CRM is up and running, but the data inside it is quietly falling apart. Contacts go stale, duplicates pile up, and reports stop reflecting reality. And because it happens slowly, most teams don't catch it until it’s already a problem.

On this episode, host Jenn Mancusi talks with Jonas De Mets, co-founder of Koalify and a RevOps expert who has spent years helping B2B teams get their CRM data under control.

You'll learn why CRM data decays even when your team thinks they're…