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106: The Growth-Purpose Connection (& Why Mission-Driven Marketing Is Over)
Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand.
Ron Tite argues that true corporate purpose has a simpler and more direct goal: driving growth.
On this episode, host Jenn Mancusi sits down with Ron Tite, founder and Chief Strategy Officer of Church+State, host of the podcast The Coup, and author of Think. Do. Say. and The Purpose of Purpose, a Globe and Mail and Toronto Star bestseller.
Ron breaks down why the days of mission-driven marketing are over, where companies get the relationship between purpose and growth wrong, and…
The skinny
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