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68: Strategy First: Why Marketing Inputs Drive Successful Outputs
In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success.
Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.
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The skinny
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