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108: Your B2B PR Strategy for AI Search Visibility
Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my brand."
But that disconnect might be the very thing holding your AI visibility back.
Earlier this year, Guy Yalif pointed out that when it comes to measuring AI search visibility, marketers are moving away from keyword rankings and toward terms borrowed straight from PR, and this week's guest has built her entire framework around exactly that shift.
On this episode, host Jenn Mancusi sits down with Stephanie Richards, Founder of SowGrow…
The skinny
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