Latest / Marketing, Demystified The Podcast
107: Hybrid Marketing 101: Why Digital Alone Isn’t Enough
Most businesses run digital and physical marketing like they're two completely different jobs, different budgets, different teams, no real connection between them.
This week's guest calls this Random Acts of Marketing, and argues it’s costing businesses more than they realize.
On this episode, host Jenn Mancusi sits down with Kirby Hasseman, founder of Hasseman Marketing and author of HYBRID Marketing: Stop Random Acts of Marketing and Build a Brand People Can't Ignore, to talk about what happens when digital and physical work together.
Kirby breaks down why digital and physical marketing…
The skinny
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