Latest / Marketing, Demystified The Podcast
105: From Keywords to ChatGPT: The Wild Evolution of Search
Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.
Next week, we're tackling exactly what to do about it with a live webinar: "Why You're Invisible to ChatGPT and Google (and How to Fix It)."
But before we get into increasing search visibility, we need to understand how we got here.
In this very special solo episode, host Jenn Mancusi takes a walk down memory lane, revisiting clips from some of our favorite guests over the years to trace the evolution of…
The skinny
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