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80: Brand Desire: Why Emotional Insight Is the Future of Brand Strategy
Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."
With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?"
Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and practical…
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