Shows / Marketing, Demystified The Podcast
Marketing, Demystified The Podcast
Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts…
Episodes
Marketing, Demystified The Podcast50: Trust us, trust works to drive business
In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll…
Marketing, Demystified The Podcast49: Maximizing marketing ROI: How modern inputs are revolutionizing marketing
In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies…
Marketing, Demystified The Podcast48: A lifetime of ABM success
Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach. On Episode 48 of "Marketing…
Marketing, Demystified The Podcast47: The most common marketing barriers and how to jump over them
Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run…
Marketing, Demystified The Podcast46: Breaking it down one micro funnel at a time
On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use…
Marketing, Demystified The Podcast45: How does brand awareness impact sales?
It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand…
Marketing, Demystified The Podcast44: What is podcast guesting and why it's a good strategy?
Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages…
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43: How to do customer journey mapping
A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to…
Marketing, Demystified The Podcast42: Why your marketing is probably not customer-centric
Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done. Just take the…
Marketing, Demystified The Podcast41: How to create a marketing persona
One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to…
Marketing, Demystified The Podcast40: Boosting Marketing ROI with Market Research Magic
Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation. But for that…
Marketing, Demystified The Podcast39: B2B Buying Process Secrets: How decisions are actually made
At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process? Kerry Cunningham, research and…
Marketing, Demystified The Podcast38: From Insights to Impact: How Insights Teams Can Master Internal Marketing
Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge…
Marketing, Demystified The Podcast37: Secrets to Skyrocket Your Paid Social Media ROI
With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands. A targeted LinkedIn…
Marketing, Demystified The Podcast36: Driving ROI through Community-Led Growth
It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI…
Marketing, Demystified The Podcast35: Are you telling the right leadership stories?
Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz. And that starts from the top - the…
Marketing, Demystified The Podcast34: How are next-gen marketers getting ready to drive growth?
The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be…
Marketing, Demystified The Podcast33: Customer journey content that works - a chat with Sara Giddens
Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. To…
Marketing, Demystified The Podcast32: How to change course to keep winning in business
Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business. To discuss…
Marketing, Demystified The Podcast31: Fix the leak in your funnel: Conversion rate optimization to plug the holes
Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential…
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30: Are you ready for Google's new AI Search Results?
We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of…
Marketing, Demystified The Podcast29: The steps to telling a strategic story - a chat with Bill Harper
You know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? On this episode of…
Marketing, Demystified The Podcast28: Why product marketing is important! A chat with Morgan Lehmann
Marketing consists of several areas of focus - demand, brand, content, and product marketing. In this episode of "Marketing, Demystified," let’s dive into the…
Marketing, Demystified The Podcast27: Mediocre to Market-Beating: Lessons on Becoming Remarkable - a chat with Guy Kawasaki
On this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our…
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26: Tick off all boxes: 4 components your brand positioning needs
Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how?…
Marketing, Demystified The Podcast25: Why B2B Marketing Does Not Need to Be Boring! A chat with Elliott Curry
Does B2B marketing really need to be so dull and dry? That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott…
Marketing, Demystified The Podcast24: Ways to Use AI to Step Up Your SEO Strategy - a chat with Neil Patel
Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at…
Marketing, Demystified The Podcast23: Driving Real Impact: Unlocking Growth Through B2B Marketing - a chat with Nirosha Methananda
Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible. Guest…
Marketing, Demystified The Podcast22: The Art and Science of Marketing: How to Prove Success - a chat with Ali Jawin
Do you struggle to prove the value of your marketing efforts? Discover how to demystify marketing success and deliver quantifiable results with our guest Ali…
Marketing, Demystified The Podcast21: Using behavioral science in marketing - a chat with Nancy Harhut
We’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral…
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20: What marketing predictions will actually happen this year?
Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and…
Marketing, Demystified The Podcast19: Sound up: Why your company needs a branded podcast - a chat with Lara Varlamova
More and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make…
Marketing, Demystified The Podcast18: Cracking the Code on Conversions: Unlocking Value from LinkedIn Ads
LinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more…
Marketing, Demystified The Podcast17: The Winding Road to Revenue: Demystifying the Customer Purchase Path
The winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss…
Marketing, Demystified The Podcast16: How to audit growth - a chat with Asia Orangio
The roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be…
Marketing, Demystified The Podcast15: Driving business through online conversations - a chat with Brooke Sellas
Relationships matter in driving businesses forward, and one way to nurture relationships is through online conversations. But what are the best strategies to…
Marketing, Demystified The Podcast14: Why your content isn't driving results - a chat with Christoph Trappe
Content can drive results. We know it and have seen it, but many companies are struggling with moving their content from happening to performing. Let’s find…
Marketing, Demystified The Podcast13: Building a Bold Performance Brand - a chat with Jesse Purewal
To grow your company, branding matters, but how do we ensure the brand gets built and maintained correctly to drive growth. In other words, what goes into…
Marketing, Demystified The Podcast12: Understanding Your Audience Like Never Before! A chat with Rand Fishkin
Understanding your audience is so important to drive business results, but what are the best ways to do that? To discuss the topic, Jennifer Mancusi is joined…
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11: Defying Gravity: How to Get Your Marketing Off the Ground
There comes a time when companies need to level up their marketing to ramp up their revenues, but what are the right strategies? On this episode of "Marketing…
Marketing, Demystified The Podcast10: AI Advances: The benefits of AI in marketing - a chat with Cathy McPhillips
AI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from Cathy McPhillips, chief growth officer…
Marketing, Demystified The Podcast9: Humanizing Brands for Competitive Advantage - a chat with Emma Borochoff
Building an authentic, human connection with customers is key for brands looking to stand out in a crowded marketplace. Emma Borochoff, who is Head of…
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8: Decode marketing performance: What is attribution in marketing?
Moving marketing from happening to performing includes understanding what works and what doesn’t. That’s why we need marketing attribution, which Jennifer…
Marketing, Demystified The Podcast7: New report: How is AI in content marketing being used?
The Content Marketing Institute released its new Salary Report this morning, and as part of that, it explores AI’s role in content marketing - an important…
Marketing, Demystified The Podcast6: The Art of Personalized B2B Marketing: Exploring ABM - feat. Pam Didner
One way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the…
Marketing, Demystified The Podcast5: Keeping track of progress: Choosing the right CRM - a chat with Scott Brinker
Choosing the right Customer Relationship Management software - or CRM - helps businesses ramp up their revenue and keep track of leads, deals, and contacts as…
Marketing, Demystified The Podcast4: What’s a people-first go-to-market strategy? A chat with Mark Kilens
So many go-to-market strategies start with a company-centric focus on channel and distribution. But what if we focused our go-to-market strategy around the…
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3: Standing Out: The Power of Differentiation in a Crowded Market
At the end of the day, to ramp up your revenue, it’s essential to stand out in crowded markets. In this episode, Jennifer Mancusidiscusses the topic of…
Marketing, Demystified The Podcast2: How to identify your most likely buyers and connect with them quickly - a chat with Trinity Nguyen of UserGems
At the end of the day, growth marketing works when companies connect to the right buyers. But how do they do that, and how can they scale that process? To…
Marketing, Demystified The Podcast1: The role of your website to drive growth - a chat with Andy Crestodina
Having a good website can help drive business growth. From the right look, content, and set up to making conversions happen - it all works together…
Marketing, Demystified The PodcastTrailer: What you can expect on "Marketing, Demystified."
Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with…