Latest / Marketing, Demystified The Podcast
8: Decode marketing performance: What is attribution in marketing?
Moving marketing from happening to performing includes understanding what works and what doesn’t. That’s why we need marketing attribution, which Jennifer Mancusi will discuss in this solo episode.
Some of the topics that she will discuss include:
What is marketing attribution
What are first-touch attribution, last-touch attribution and multi-touch attribution models
How do companies get started with marketing attribution?
What systems are needed to attribute marketing correctly?
Can everything be measured?
For more on the topic…
The skinny
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