Latest / Marketing, Demystified The Podcast
28: Why product marketing is important! A chat with Morgan Lehmann
Marketing consists of several areas of focus - demand, brand, content, and product marketing.
In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important.
Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird.
They discuss:
What is product marketing?
When do companies need product marketing?
The role of product marketing in a go-to-market strategy
And more...
Join us.
"Marketing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.