Latest / Marketing, Demystified The Podcast
42: Why your marketing is probably not customer-centric
Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.
Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.
To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.