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31: Fix the leak in your funnel: Conversion rate optimization to plug the holes
Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel.
In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion expert and has spoken on stages such as Google, MozCon, CTAconf, Search Love, and many more.
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The skinny
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