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46: Breaking it down one micro funnel at a time
On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner.
Join us for this episode of "Marketing, Demystified."
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The skinny
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