Latest / Marketing, Demystified The Podcast
81: Why Voice Matters in Comedy... and in Marketing
Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack.
Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you may have caught her in a Superbowl ad this past weekend for Wells Fargo!
In both content and comedy, voice and specificity are key. We’ll discuss how non-comedians can adopt a comedian’s mindset, and…
The skinny
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