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55: The best marketing funnel strategies to get appointments
Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments.
On this episode of "Marketing, Demystified," Jennifer Mancusi talks with Terence Tam about the topic. He has mastered the art of creating marketing funnels that consistently generate…
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