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99: Frictionless Growth: Why Considering Identity Drives Conversion
Every consumer is secretly asking the same question when they interact with your brand: is this for someone like me? Most brands never think to answer it.
And that silence is friction.
In this episode, host Jenn Mancusi sits down with Sonia Thompson, growth strategist, founder of Frictionless Growth Lab, and host of the Frictionless Growth Marketing podcast, to talk about the friction points most brands aren't looking for, and why they're hiding in plain sight.
Sonia breaks down why identity is at the root of so many customer experience failures, how to audit your own marketing through the…
The skinny
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