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101: People-Generated Content: How to Build an Engine With Employees, Creators, and Customers
Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles.
And that gap is only getting wider.
A month ago, we talked to Josh Cons about the importance of founder-led content. Today's episode takes things a step further.
On this episode, host Jenn Mancusi sits down with Heike Young, former Head of Content for Salesforce and Microsoft, to talk about the framework she built for scaling a people-generated content engine that combines employees, industry creators, and customers.
Heike breaks down what each of these three groups contributes, where they should sit in the funnel, and…
The skinny
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