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110: Zero-Click Marketing: Earning Customers Without the Click
More than half of Google searches now end without a click.
Social platforms reward content that keeps people on the platform. And AI platforms are answering questions that once drove searchers straight to your website.
So how do you market a business when the internet is increasingly designed to keep people off your site? Enter: Zero Click Marketing.
On this episode, host Jenn Mancusi sits down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of the new book Zero Click Marketing, a term she coined back in 2022, well before AI search made it mainstream.
Amanda breaks down…
The skinny
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