Shows / Business is Good with Chris Cooper
Business is Good with Chris Cooper
One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil…
Episodes
- Business is Good with Chris Cooper
Hire For Tasks, Not Time
What Should You Hire For in the Age of AI? Identify What Makes You Special and Delegate the Rest I kick off a new series on hiring and keeping staff in the age…
- Business is Good with Chris Cooper
Why Human Contact Is Becoming A Premium In the Age of AI
Chris Cooper argues that as AI-generated video, voice, text, and images become harder to detect, people grow more suspicious of anything delivered through…
- Business is Good with Chris Cooper
Marketing Is Conversations
In this episode, Chris breaks down the four marketing funnels every business needs — social media, content, referrals, and paid ads — and shows how each one is…
- Business is Good with Chris Cooper
Being the Best Isn't Enough
"If I'm the best, I'll get everyone else's customers." It's one of the most comforting myths in small business — and one of the most dangerous. Being excellent…
- Business is Good with Chris Cooper
The Real-World Collab: Get Referrals Forever!
Every business owner has seen the Instagram "collab" — two brands mashing up their audiences and hoping some of it sticks. What most people miss is that this…
- Business is Good with Chris Cooper
The CEO's Blind Spot (And How to Fix It)
When Thumbtack scaled from 40 employees to 400 in a single year, its founder realized he only recognized one in five people around the office water cooler…
- Business is Good with Chris Cooper
Starting A Single-Person Business: The Complete Free Course
This episode walks through a complete nine-module course on starting and running a single-person business with AI — available free, with step-by-step videos…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part IX - The Simple Six
The final episode in the series. Over eight episodes, you built a product, a platform, and four marketing funnels. Now: how do you grow without chasing every…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part VIII - Your Paid Ads Funnel
Paid ads are an accelerant, not a foundation — which is why this is Part VIII, not Part I. Most people start with ads, spend $500, get zero clients, and…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part VII - Your Content Funnel
Every company is a media company now. If you don't publish content, you're invisible. Most people confuse social media with content. Social media is the…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part VI - Your Referral Funnel
Referrals are the most powerful marketing channel any service business will ever have. A referred client costs nothing to acquire, arrives pre-sold, and tends…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part V - Your 30-Day Content Strategy
Your first marketing post works — but it works once. You need a strategy for showing up consistently, building trust, and moving people through the funnel…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part IV - Your First Marketing Post
You've identified the problem (Part I), defined your product (Part II), and built your collectors (Part III). Now it's time to get people into the funnel and…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part III - Building Your Collectors
You've identified the problem you solve (Part I) and defined your first product (Part II). Before you can sell anything, you need to collect an audience. This…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part II - Your First Product
In Part I, you identified the problem you solve. In Part II, you're defining your first actual product — your minimum viable offer. Most people starting…
- Business is Good with Chris Cooper
Starting A Single-Person Business: Part I - What Do You Sell?
This is Part I of a new series on building a single-person business from scratch using AI. Whether you're starting from zero or auditing an existing business…
- Business is Good with Chris Cooper
Self-Leadership: What It Is, Why It Matters, and How to Build It
Every business is limited by its leadership. Good systems and operations are the floor, but the leader is always the ceiling. I've worked with over 3,000…
Business is Good with Chris CooperFounder, Farmer, Tinker, Chief: The New Four-Stage Framework
Most entrepreneurs are giving themselves the wrong advice. Not because they're lazy, and not because they haven't read enough business books — but because the…
Business is Good with Chris CooperThe Six Mindset Myths Quietly Killing Your Business
Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily…
- Business is Good with Chris Cooper
AI: Ally or Enemy?
Is AI your ally or your enemy? On this episode of Business is Good, Chris Cooper makes the case that the answer is entirely up to you. Chris opens with a story…
- Business is Good with Chris Cooper
An AI Demo
Most entrepreneurs know they should be creating more content. What stops them isn't motivation — it's time, and the feeling that each piece requires starting…
- Business is Good with Chris Cooper
Business Ownership Is The Safest Bet You Can Make
Most Canadian entrepreneurs carry a quiet belief that a job would have been the safer choice. The data says otherwise. In this episode of Business Is Good…
- Business is Good with Chris Cooper
My Top 5 AI Tools for Entrepreneurs
This is the audio version of my video found here: https://youtu.be/n024f_WpNpQ Most entrepreneurs know they should be creating more content. What stops them…
- Business is Good with Chris Cooper
When a Brand Becomes a Cult
fter World War II, villagers on a Pacific island built bamboo replicas of military airstrips — and waited for the planes to come back. They still wait today…
- Business is Good with Chris Cooper
The Right Way (and Wrong Way) to Create Jobs
Every election, politicians promise to create jobs. There's just one problem: governments can't create real, sustainable jobs. Not in a way that adds value to…
- Business is Good with Chris Cooper
The Coach and the Mentor: Building an In-House Development Program That Actually Works
Most companies reward their best people by promoting them out of what they're actually good at. Your top salesperson becomes a sales manager. Your best…
- Business is Good with Chris Cooper
How to Start a College Inside Your Company
Most small business owners are waiting for universities to produce the employees they need. The smart ones stopped waiting years ago — and started building…
- Business is Good with Chris Cooper
Why Universities Are Failing
Canadian universities are in crisis — and not just because the government cut international student visas. Fourteen Ontario universities are running combined…
- Business is Good with Chris Cooper
Actually, We Need The Billionaires
Anti-billionaire sentiment is at an all-time high in Canada — and it's costing us. In this direct response to the Paikin Podcast's call for higher taxes on the…
- Business is Good with Chris Cooper
Six Side Hustles that Actually Work
After our last episode about teaching kids entrepreneurship, many parents realized they wanted to start something themselves. But most side hustle advice is…
- Business is Good with Chris Cooper
How to Talk To Your Kids About Money
Three parents texted me the same week. All asking: "What should I tell my kid about entrepreneurship?" One said: "My 16-year-old asked if she should start a…
- Business is Good with Chris Cooper
How to Make More Money (3 Ways)
Three friends graduated high school together. Same opportunities, same starting point. Fifteen years later, one makes $85,000 working overtime (exhausted), one…
- Business is Good with Chris Cooper
What IS Money? (And Why Most People Get It Wrong)
Before you can earn more money, you need to understand what money actually is. And no, we're not talking about dictionary definitions. Money is simply a…
- Business is Good with Chris Cooper
Your Daily Non-Negotiables - Making Success Unavoidable
Steve Jobs wore the same black turtleneck every day. Mark Zuckerberg wears gray t-shirts. Tim Cook wakes up at 4 AM and follows the exact same routine. Warren…
- Business is Good with Chris Cooper
Decision Fatigue: Why Your Best Decisions Don't Happen at 4 PM
A Toronto entrepreneur just made a $12,000 hiring mistake—not because she lacked experience, but because she made the decision at 4 PM after already burning…
- Business is Good with Chris Cooper
The Productivity Emergency
Starting January 5th, 2026, tens of thousands of Ontario government employees return to the office full-time, with Alberta following in February. Major banks…
- Business is Good with Chris Cooper
The 80/20 Hiring Solution: Finding Staff When Nobody's Available
The 80/20 Hiring Solution: Finding Staff When Nobody's Available" You're losing the hiring war. Not because there aren't good people out there—but because…
- Business is Good with Chris Cooper
113: The New Cycle of Finding, Earning and Keeping a Job
Two hundred years ago, jobs lasted generations. Your grandfather kept the same job for 40 years. Today? You'll change jobs at least 12 times in your working…
- Business is Good with Chris Cooper
112: The Professional Amateur
In this episode, Chris explores the "professional amateur" mindset - the key to sustaining peak performance without burning out. After a conversation at his…
- Business is Good with Chris Cooper
111: Winning The Unfair Fight For Staff
You're losing the talent war—not because you're a bad employer, but because the game is rigged against you. Government standardizes pay across wildly different…
- Business is Good with Chris Cooper
110: The AI Rebound Effect
AI is supposed to make everything easier—but in many service businesses it’s doing the opposite: pushing people back toward humans they can trust. In this…
- Business is Good with Chris Cooper
109: Is More Communication Better?
Is More Communication Better? We live in an always-on world where everyone can connect with anyone instantly. This much communication should make business…
- Business is Good with Chris Cooper
108: Entrepreneurship is a Hedge, Not a Risk
Entrepreneurship Is a Hedge, Not a Risk AI is hollowing out the entry-level ladder—and waiting for “safe” jobs might be the riskiest bet of all. In this…
- Business is Good with Chris Cooper
107: From Practice to Platform
Most service companies start the same way: a great practitioner opens shop and sells their own time—hairdressers, trainers, dentists, therapists, lawyers. That…
- Business is Good with Chris Cooper
106: Fixing Our Tax System
Canada’s tax problem isn’t just slow phones at the CRA—it’s a century of bolt-on rules that made filing confusing, subjective, and expensive to administer. A…
- Business is Good with Chris Cooper
105: The Case for a Liberal Education (In the Post-Industrial Age)
Bring Back the Liberal Education (for the Post-Industrial Age) Our schools were built to make dependable factory workers: bells, compliance, one right answer…
- Business is Good with Chris Cooper
104: Get Your Business OFF The Roller-Coaster Ride
Your business grows to the level of your leadership and shrinks to the level of your systems. That gap—between your ceiling and your floor—is the roller…
- Business is Good with Chris Cooper
103: Skills For Each Stage of Entrepreneurship
Top Skills Entrepreneurs Need at Each Stage You don’t need every skill right now—you need the right skill for the stage you’re in. In this episode, I map the…
- Business is Good with Chris Cooper
102: Why Smart People Fail at Business
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this…
- Business is Good with Chris Cooper
102: Killing the Golden Goose
Killing the Golden Goose — Why Tinkering Hurts (and How to Stop) Ever “improved” your business and watched revenue dip? This episode is about the Tinker…
- Business is Good with Chris Cooper
101: Are Bots The New Books?
What was the last nonfiction book you read—and what did you do with it the week after? Books are great for ideas and inspiration, but business results come…
- Business is Good with Chris Cooper
100: How Strong Businesses Become Weak Bureaucracies
How Great Businesses Become Ineffective Bureaucracies Ever stood in line for a passport or permit and thought, “How did it get this bad?” Bureaucracy doesn’t…
- Business is Good with Chris Cooper
99: How to Give Yourself A Vacation
Give Yourself a Vacation Time off won’t be handed to you—you must design for it. Run the “hit-by-a-bus” test, appoint a single decision-maker with thresholds…
- Business is Good with Chris Cooper
98: How To Give Yourself a Promotion
Give Yourself a Promotion Your Effective Hourly Rate (EHR) tells the truth about your role. If it looks like frontline pay, you’re doing frontline work. Learn…
- Business is Good with Chris Cooper
97: How To Give Yourself a Raise
As a founder, no one’s coming to bump your pay—you have to do it. This episode shows you how to set a market-rate salary, use Profit First with quarterly…
- Business is Good with Chris Cooper
96: How to Turn Your Side Hustle Into a Real Business
hinking about quitting your day job for your business—but not sure when or how? In this episode, we map a clear, low-stress path from side hustle to full-time…
- Business is Good with Chris Cooper
95: 20 Businesses For Less Than A Car Payment
20 Businesses You Can Start for Less Than the Price of a Car What if one car payment could buy your freedom? A bad lease traps you for years; a small, scrappy…
- Business is Good with Chris Cooper
94: The End of Consultants
Big-ticket consulting is wobbling. McKinsey, Accenture, Deloitte, EY, KPMG—together they’ve announced tens of thousands of layoffs while clients feed…
- Business is Good with Chris Cooper
94: How To Get More From The Taxes We Pay
What if every tax hike was really our government saying, “Sorry—we failed”? In this episode we push past the usual “raise taxes or cut services” dead-end and…
- Business is Good with Chris Cooper
93: CASH vs KASH
Early-stage founders live and die by cash-flow—payroll, rent, survival. But once your bills are covered, the game flips: growth depends on KASH—Knowledge…