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The Real-World Collab: Get Referrals Forever!
Every business owner has seen the Instagram "collab" — two brands mashing up their audiences and hoping some of it sticks. What most people miss is that this idea is a hundred years old, and the best version of it doesn't happen on a platform at all.
In this episode, Chris breaks down real-world collaboration through the lens of peer leadership — a concept he first wrote about in his book Help First. Find people who could benefit from exposure to your audience, help them first, and only then ask them to reciprocate.
Chris introduces a two-part framework for making this work without locking…
The skinny
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