Latest / Business is Good with Chris Cooper
102: Killing the Golden Goose
Killing the Golden Goose — Why Tinkering Hurts (and How to Stop)
Ever “improved” your business and watched revenue dip? This episode is about the Tinker phase—when a little success gives you a little freedom…and you accidentally starve the golden goose that got you here. I unpack the three ways owners drag healthy businesses down:
Fiddling for “better.” Endless tweaks to offers, pricing, scripts, and schedules without evidence. Fix: install a change discipline—a monthly change window, small A/B tests, a simple decision log, and a weekly dashboard (leads, show/close rate, ARPU, churn, CSAT)…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.