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Starting A Single-Person Business: Part II - Your First Product

In Part I, you identified the problem you solve. In Part II, you're defining your first actual product — your minimum viable offer.

Most people starting businesses make one of two mistakes: they build everything before selling anything, or they try to sell everything to everyone. Both fail.

The solution is to define something specific enough to sell, simple enough to deliver quickly, and focused enough that you can tell if it's working.

This episode walks through the 5-step First Product Exercise:

Download the Worksheet…

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