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Starting A Single-Person Business: Part VI - Your Referral Funnel
Referrals are the most powerful marketing channel any service business will ever have. A referred client costs nothing to acquire, arrives pre-sold, and tends to stay longer. Yet most businesses are completely passive about referrals — waiting, hoping, and throwing out discount incentives nobody remembers.
The $50-off referral card model works for software companies where signing up means clicking a button. It doesn't work for service businesses, where joining requires trust, time, and a conversation. Your clients aren't salespeople — you can't delegate your sales process to them.
This…
The skinny
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