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When a Brand Becomes a Cult
fter World War II, villagers on a Pacific island built bamboo replicas of military airstrips — and waited for the planes to come back. They still wait today. Historians call it a "cargo cult": a community so committed to repeating the rituals of success that they completely lose sight of what actually caused that success in the first place.
This episode is about what happens when brands do the same thing.
Using CrossFit as the central case study — and drawing on the timelines of Kodak, Blackberry, and Blockbuster — Chris Cooper maps out exactly how a thriving, innovative brand calcifies into…
The skinny
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