Starting A Single-Person Business: Part III - Building Your Collectors

Business is Good with Chris Cooper · May 30, 2026 · 23m

You've identified the problem you solve (Part I) and defined your first product (Part II). Before you can sell anything, you need to collect an audience.

This episode walks through building your "collectors" — the places where potential customers find you, raise their hand, and give you permission to keep talking to them. We build the entire infrastructure live using AI.

Five years ago, this setup would have cost $3,000-$15,000 upfront: a web developer, email software like MailChimp, and a marketing consultant. Today, the total cost is about $32 — a $12 domain registration and $20/month for…