Starting A Single-Person Business: Part VIII - Your Paid Ads Funnel

Business is Good with Chris Cooper · Jul 3, 2026 · 31m

Paid ads are an accelerant, not a foundation — which is why this is Part VIII, not Part I. Most people start with ads, spend $500, get zero clients, and conclude that advertising doesn't work. It doesn't work when it's the first thing you do.

With three funnels already built (social media, referrals, content), paid ads become a multiplier. This episode walks through the complete process on screen.

Start by boosting your best organic post for $5-10/day for a week. Low-risk testing to learn which message resonates. Then graduate to an Advantage+ Leads campaign in Meta Ads Manager.

As of 2026…