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107: From Practice to Platform
Most service companies start the same way: a great practitioner opens shop and sells their own time—hairdressers, trainers, dentists, therapists, lawyers. That works… until it doesn’t. Quality depends on the founder; hiring “clones” leads to uneven results and micromanagement; SOPs multiply; and the business becomes a mini-bureaucracy. In this episode, I explain why the “be the best and do it all yourself” approach traps you—and how to scale without wrecking your brand.
We walk through the five most common growth models (rent-a-chair, senior-junior-novice ladders, HQ services platform…
The skinny
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