93: CASH vs KASH

Business is Good with Chris Cooper · Jul 20, 2025 · 15m

Early-stage founders live and die by cash-flow—payroll, rent, survival.

But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.

In this episode Chris Cooper breaks down:

Why cash is king in the Founder phase and how to keep it flowing.

Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).

Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.

Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.

Habits: Golden Hour, fitness…