Latest / Business is Good with Chris Cooper
102: Why Smart People Fail at Business
You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.
We start with the two brains of your business:
Product/Delivery drives retention.
Marketing & Sales drive attention and acquisition.
Being great at #1 is necessary—but insufficient in a noisy, novelty-driven world where people discover the loud before the great.
Then we dig into three traps…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.