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Business Ownership Is The Safest Bet You Can Make

Most Canadian entrepreneurs carry a quiet belief that a job would have been the safer choice. The data says otherwise.

In this episode of Business Is Good, host Chris Cooper makes the case that owning a business in Canada right now is one of the most rational financial decisions a person can make. Not the bravest. The most rational.

At 35, Chris seriously considered taking a job at a call center because it felt secure. That company is bankrupt. He isn't. That story frames an episode built entirely on verified Canadian data — and a clear-eyed argument for why "the safe path" is a myth that's…

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