Marketing Is Conversations

Business is Good with Chris Cooper · Sep 21, 2026 · 12m

In this episode, Chris breaks down the four marketing funnels every business needs — social media, content, referrals, and paid ads — and shows how each one is really a different conversation with a different person. For every funnel, he answers four questions: Who are you actually talking to? How do you start the conversation? Where is it supposed to go? And how do you move it along?

Using the social media funnel as the deep-dive example, Chris explains why stopping the scroll isn't enough, why starting an argument is a shortcut to nowhere, and why the real goal of social media is getting…