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Decision Fatigue: Why Your Best Decisions Don't Happen at 4 PM
A Toronto entrepreneur just made a $12,000 hiring mistake—not because she lacked experience, but because she made the decision at 4 PM after already burning through her mental energy on dozens of smaller choices throughout the day.
This is decision fatigue, and it's costing Canadian business owners far more than money.
Your brain has a finite amount of decision-making energy. Every choice you make—from what to eat for breakfast to whether to approve a budget—drains that battery a little more. By mid-afternoon, you're running on empty, but that's exactly when the big, important decisions…
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