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Latest / Business is Good with Chris Cooper

111: Winning The Unfair Fight For Staff

You're losing the talent war—not because you're a bad employer, but because the game is rigged against you.

Government standardizes pay across wildly different cost-of-living markets. Big corporations offer pensions and benefits you can't touch. Your salary dollar is worth less before you even start competing.

So how do you keep great people when you can't match the offer down the street?

Stop trying to win on salary. Your employees don't actually want more money—they want fewer problems. Money just happens to solve problems.

In this episode, discover how a Toronto Maple Leafs GM facing a 43%…

The skinny

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