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Starting A Single-Person Business: Part IX - The Simple Six
The final episode in the series. Over eight episodes, you built a product, a platform, and four marketing funnels. Now: how do you grow without chasing every new trend?
The answer is the Simple Six — six metrics that drive every business: client headcount (HEAD), average revenue per client (ARM), length of engagement (LEG), return on investment (ROI), effective hourly rate (EHR), and net owner benefit (NOB). These six multiply each other, creating compounding growth when improved systematically.
The process: brainstorm tactics for each metric (the SixStorm), set a 6% improvement goal, focus…
The skinny
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