Shows / #ContentChat
#ContentChat
#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.
Episodes
#ContentChat11/2/26 Why In-Person Events Still Matter for Content Marketers
Why In-Person Events Still Matter for Content Marketers Virtual events make it easier than ever to squeeze in professional development. But there's something…
#ContentChat10/19/26 #ContentChat: The Unsexy Side of Content: Taxonomy, Data, and Reporting
#ContentChat: The Unsexy Side of Content — Why Taxonomy and Data Standardization Matter Good content decisions require good data. But what happens when…
#ContentChat10/12/26 #ContentChat: How to Conduct a Competitive Brand Voice Audit
How do you make your brand voice stand out when every competitor claims to be innovative, trusted, and customer-centric? A competitive brand voice audit can…
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9/28/26 #ContentChat: Turn Your Content Foundations Into A Consistent AI Instruction System
A brand voice guide, style guide, personas, and content templates give your team a strong foundation for using AI. But how do you make sure people actually use…
#ContentChat9/21/26 #ContentChat: Brand As Critical Infrastructure
What happens when everyone in your organization thinks they’re aligned on the brand—but they use the same words to mean very different things? In this episode…
#ContentChat9/14/26 #ContentChat: Should You Start That B2B Podcast?
Should your company start a B2B podcast? Before you buy the microphones and design the logo, there are a few questions your team needs to answer. In this…
#ContentChat8/31/26 #ContentChat: Measuring Your Content Operations Maturity
Learn how to assess your content operations maturity, uncover the friction holding your team back, and prioritize the foundational improvements that will make…
#ContentChat8/24/26 #ContentChat What’s Next for Content Foundations?
Content Foundations: What I’ve Learned Since Publishing the Book What happens after you publish a framework—and people start putting it to work? In this…
#ContentChat8/10/26 #ContentChat: Content Foundations Book Series Conclusion
Learn how to turn your content foundations into a system that drives sustainable growth. In this final chapter of the Content Foundations series, Erika Heald…
#ContentChat8/3/26 #ContentChat: Growing Your Content Team Without Creating More Chaos
Learn how to grow your content team without scaling chaos. In this episode of Content Chat, Erika Heald shares practical frameworks for recognizing when your…
#ContentChat7/27/26 #ContentChat: Why AI Isn't Saving Your Content Team Time
Learn how to integrate AI into your content operations without sacrificing your brand voice. In this episode of Content Chat, Erika Heald shares practical…
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7/20/26 #ContentChat: Continuously Sharpening Documentation and Processes
Learn how to keep your content documentation useful long after it's created. In this episode of Content Chat, Erika Heald shares practical frameworks for…
#ContentChat7/13/26 #ContentChat: Reviewing and Polishing Content
Learn how to build a content review process that improves quality without creating bottlenecks. In this episode of Content Chat, Erika Heald shares practical…
#ContentChat6/22/26 #ContentChat: Scaling Content Through Better Collaboration
In this episode of #ContentChat, Erika continues her journey through her book, Content Foundations, with Chapter 6: Collaborating with External and Internal…
#ContentChat6/15/26 #ContentChat: Refining Content Ideation and Planning
In this #ContentChat session, Erika Heald kicks off Part 2 of her book Content Foundations—moving from documentation to execution. Instead of chasing endless…
#ContentChat6/8/26 #ContentChat: Taming the Chaos with Taxonomy
Unlock scalable, AI-ready content operations by fixing one unglamorous but essential system: taxonomy. In this episode of Content Chat, Erika Heald walks…
#ContentChat6/1/26 #ContentChat: Creating Personas That Actually Get Used
Learn how to create meaningful audience personas that actually guide your content, not sit in a folder. In this episode of Content Chat, Erika Heald shares…
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05/18 #ContentChat: Creating a Style Guide People Will Actually Use
If your team keeps blaming “content problems,” you probably have a documentation problem—starting with your style guide. In this episode of Content Chat, host…
#ContentChat5/11/26 #ContentChat: Building a Scalable Brand Voice
Defining your brand voice is no longer optional—especially if you’re using AI to create or scale your content. In this episode of #ContentChat, host Erika…
#ContentChat5/4/26 #ContentChat: Building Content Foundations That Scale
Are you creating tons of content—but not seeing the strategic impact you want? The problem isn’t your ideas or your AI tools. It’s your content foundation. In…
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4/13/26 #ContentChat: Bridging Content Strategy & Execution with AI
Content strategy often looks great in the deck—but falls apart in execution. In this #ContentChat conversation, host Erika Heald talks with Maliha Khan…
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3/30/26 #ContentChat: AI Copyright Risks for Content Marketers
AI can supercharge your content… or quietly blow up your copyright and compliance. In this episode of #ContentChat, host Erika Heald sits down with Kerry…
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3/23/26 #ContentChat: LinkedIn Strategies for Business Growth
Looking to get more business (not just impressions) from LinkedIn in 2026? In this episode of #ContentChat, host Erika Heald sits down with LinkedIn expert…
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3/9/26 #ContentChat: Creator Report Insights on Content Fatigue
Feeling burned out by content creation—or overwhelmed by your own endless scrolling? In this episode of #ContentChat, host Erika Heald talks with Sarah Parker…
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3/2/26 #ContentChat: Best Answer Marketing for B2B Brands
How can B2B marketers stay discoverable in an AI‑first world? In this episode of #ContentChat, host Erika Heald talks with Lee Odden, CEO of TopRank Marketing…
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2/23/26 #ContentChat: The State of Content Strategy
In this episode of #ContentChat, host Erika Heald sits down with marketing consultant and fractional CMO Robert Rose to unpack how content strategy is changing…
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2/9/26 #ContentChat How Experiential Marketing Is Changing Content Strategy
Your customers are locked in a scroll battle with a sea of misleading, low-quality AI-generated content. That’s why trust has become the one real…
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1/26/26 #ContentChat: Build a YouTube Playlist Funnel to Sell More Books
Erika Heald and Catara Lane discuss leveraging YouTube for content marketing and selling books. Catara emphasizes the importance of playlists, which act as…
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1/12/26 Marketing to Audiences Who Hate Marketing
Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and…
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1/9/26 #ContentChat: Mastering Content Governance in the Age of AI
What is content governance, and why is it essential for scaling content operations—especially with AI in the mix? In this #ContentChat episode, host Erika…
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12/8/25 #ContentChat: Brand Voice & Authenticity in B2B Storytelling
In this episode of #ContentChat, host Erika Heald is joined by marketer Maureen Jann to explore how B2B brands can craft and maintain an authentic brand voice…
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12/1/2025 #ContentChat: Data-Driven Content Strategy with Insights That Matter
Erika Heald and Maureen Jan discuss the importance of using data-driven content strategies to create unique, relevant content. Maureen, with extensive…
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11/10/2025 #ContentChat: Cutting Through the AI Noise
In this edition of #ContentChat, host Erika Heald is joined by Maureen Jann to discuss how content marketers can create trusted, human-centered content in an…
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2/10/2025 #ContentChat: How To Create An AI-Led Content Strategy
In this edition of #ContentChat, host Erika Heald is joined by guest Phyllis Davidson, VP and principal analyst with Forrester, who explains how to create an…
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6/10/2025 #ContentChat: Defining Your Brand Voice
As content teams have started incorporating AI into their workflows and strategies, however, many are missing a critical foundational element they need: A…