1/26/26 #ContentChat: Build a YouTube Playlist Funnel to Sell More Books
Erika Heald and Catara Lane discuss leveraging YouTube for content marketing and selling books. Catara emphasizes the importance of playlists, which act as sales funnels, guiding viewers through a series of videos. She advises authors to create original content, optimize titles and thumbnails, and use tools like Canva and Riverside. Catara suggests starting with a personal brand channel and focusing on consistent posting, aiming for 2-5 hours weekly. She highlights metrics like click-through rates and returning viewers. For viral videos, she recommends unlisting them to prevent them from…
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